Man, I hope this doesn’t throw a kink into the Liam Neeson-starring The Naked Gun reboot that’s shooting this year.

My thanks to Kolide for sponsoring last week at Daring Fireball. In the few short months since ChatGPT debuted, hundreds of AI-powered tools have come on the market. But while AI-based tools have genuinely helpful applications, they also pose profound security risks. Unfortunately, most companies still haven’t come up with policies to manage those risks. In the absence of clear guidance around responsible AI use, employees are blithely handing over sensitive data to untrustworthy tools.

AI-based browser extensions offer the clearest illustration of this phenomenon. The Chrome store is chock-a-block with extensions that (claim to) harness ChatGPT to do all manner of tasks: drafting emails, designing graphics, transcribing meetings, and writing code. But these tools are prone to at least three types of risk: malware, data governance, and prompt injection attacks.

Kolide is taking a two-part approach to governing AI use: allowing you to draft AI policies as a team, and using Kolide to block malicious tools. Visit Kolide’s website to learn more about how Kolide enforces device compliance for companies with Okta.

Tim Hardwick, writing for MacRumors:

Apple may offer a USB-C data transfer accessory cable for iPhone 15 Pro models that is capable of Thunderbolt or USB4 speeds of up to 40Gbps. That is the latest claim made by Kosutami, who posted details of the cable on Twitter (now X). According to the leaker, the length of the cable is 0.8 meters, which is shorter than Apple’s existing Thunderbolt 4 Pro cable (1.8m), and it is said to support charging up to 150W. Apple will allegedly sell the cable separately.

Lest you think it nickel-and-dime-y for Apple to sell a Thunderbolt 4 cable separately, note that Thunderbolt 4 cables are expensive. Apple currently sells two: the 1.8m one costs $129, and the 3m one costs $159. I bought a 0.8m one made by Razor last year, with very similar feel and quality to Apple’s, that Amazon currently sells for $46. (That’s a make-me-rich affiliate link, if you’re in the market for a Thunderbolt 4 cable.) A 1m Thunderbolt cable from Monoprice (rubber, not braided) costs $30. Apple’s own 0.8m Thunderbolt 3 cable costs $39. I’m guessing this new 0.8m Thunderbolt 4 cable from Apple will cost $99. It’d be downright silly for Apple to include an expensive (and thick, stiff, and short) cable like that with every iPhone 15 Pro.

The reason to even offer such a cable, and to offer Thunderbolt 4 performance on the phones, is for data transfer, specifically video. The single biggest frustration regarding iPhones sticking with Lightning until this year is that 4K video files are very large, but USB 2.0 data transfer is very slow. iPhones have been capable of shooting 4K video since the 6S models in 2015, and as their image quality has improved each year, the data transfer limitation of Lightning has seemed more and more incongruous.¹

I ran into this twice, when we used iPhones to shoot the COVID-era episodes of The Talk Show Remote From WWDC in 2020 and 2021. The footage looked great, but it took hours to transfer it off the phones. Heretofore, iPhones have offered pro-quality video cameras limited to decidedly consumer-level data transfer rates.

Speaking of “pro”, though, faster data transfer speeds might literally be capital-P Pro features this year. Hardwick continues:

Speculation therefore remains rife about the USB-C port capabilities of the iPhone 15 lineup, and nothing is certain beyond the switch from Lightning. Rumors suggest the cables supplied in iPhone 15 boxes are limited to USB 2.0 data transfer speeds at a rate of 480 MBps, which is the same as Lightning.

In contrast, the iPhone 15 Pro models are expected to be supplied with cables capable of USB 3.2 or Thunderbolt 3 transfer speeds, as per Kuo’s original claim. Images from ChargerLab suggest that some iPhone 15 models will include a Thunderbolt/USB 4 retimer chip, seemingly confirming the rumor of higher-speed data transfer for the Pro models.

Each iPhone 15 will include a braided USB-C charging cable in the box that is thicker (i.e. more durable) and 50% longer than the Lightning cable that comes with current iPhone models, according to reports. The cables are also rumored to be color-matched to possible new iPhone colors, coming in at least black, white, yellow, blue, and orange.

Even most Pro-model iPhone buyers never transfer data over a cable, so differentiating the iPhone 15 Pro models from the non-pro ones in this way feels fair. Including color-matched braided cables with all new models would be a nice touch (and lines up with other recent products, like the M1 iMacs and M2 MacBook Airs, that ship with color-matched braided cables). But the fact that some of these phones (the non-pro ones) might support only USB 2 speeds (480 Mbps), while others (the Pro models) will support up to Thunderbolt 4 (40 Gbps — roughly 80× faster), yet all the ports and cable connectors will look the same to the naked eye, only goes to show just how confusing “USB-C” is. Glenn Fleishman’s headline from 2021 remains as apt as ever: “USBefuddled: Untangling the Rat’s Nest of USB-C Standards and Cables”.

While I’m writing about the switch to USB-C, let me make a prediction how this will be received when it’s officially announced in two weeks. The small number of filmmakers who shoot using iPhones (small compared to the aggregate number of iPhone users overall) will rejoice. The larger number of nerds, and even semi-nerds, who travel with multiple computing devices and just want USB-C charging connectors on all them will be happy. But the vast silent majority of normal iPhone users? I think there’s going to be a backlash that most USB-C proponents don’t see coming, premised on accusations that this switch is a money grab from Apple to get people to replace all their Lightning cables with new $30 USB-C cables from the Apple Store.

You, dear reader, of course know that USB-C is an industry standard and you can buy high-quality cables from stores other than Apple. I don’t think everyone knows that. And even those who will buy their new USB-C charging cables from companies other than Apple are likely to grouse about the need to buy new cables at all.

When Apple switched from the 30-pin iPod connector to Lightning with the iPhone 5 in 2012, there was a lot of grousing. And that was a port switch where you could easily see how much better the new one was. (The old 30-pin connector and port really do look absurd to modern eyes.) At a glance USB-C doesn’t look any better than and barely different from Lightning. My gut feeling is that not much has changed since 2012 on the “new iPhone connector” front, other than the fact that there are, quite literally, over a billion more iPhone users today than then, and thus perhaps billions of extant Lightning cables in use. Typical users put more value on being able to just keep using the old cables (and chargers) they already have² — at their bedsides, in their kitchens, on their desks, in their cars, in their backpacks and purses — than reducing the number of different types of cables they need in their lives.

I don’t know how many people are going to be irritated, if not downright angry, about this switch, but it’s going to be a lot more people³ than most “the iPhone should have already switched to USB-C” proponents expect. Me, I’ll gladly take the vastly-improved data transfer speeds. But I won’t be the one answering the phone at 1-800-MY-APPLE.

First batch of tickets is on sale now.

Location: The California Theatre, San Jose
Showtime: Wednesday, 7 June 2023, 5 pm PT (Doors open 4 pm)
Special Guest(s): Yes
Discount Student Ticket Pricing: Available

Video of the show will, of course, be published at the end of the week, but will not be livestreamed. If you want to watch live, be there or be square. I am, I will admit, nervous — I am anything but a natural stage performer — but so very excited to be back in the big theater for the first time in four years. (!) It’s a beautiful space, and I do so enjoy meeting the readers and listeners who attend. The enthusiasm from the audience is always palpable, and so energizing. All year long, as I write and record podcasts, I know I have a big audience out there. But man, when I walk out on stage at the WWDC live show, I can feel it. It’s quite a thing.

I can’t wait to see you there. Should be a good one this year, too.

Sundar Pichai, in a company-wide memo:

Googlers,

I have some difficult news to share. We’ve decided to reduce our workforce by approximately 12,000 roles. We’ve already sent a separate email to employees in the US who are affected. In other countries, this process will take longer due to local laws and practices.

This will mean saying goodbye to some incredibly talented people we worked hard to hire and have loved working with. I’m deeply sorry for that. The fact that these changes will impact the lives of Googlers weighs heavily on me, and I take full responsibility for the decisions that led us here.

This is a stronger, more confident, more honest and direct memo than Satya Nadella’s at Microsoft. (Which, as I noted, went 167 nervous words before getting to the point.)

Over the past two years we’ve seen periods of dramatic growth. To match and fuel that growth, we hired for a different economic reality than the one we face today.

There are numerous reasons the tech industry wound up at this layoffpalooza, but I think the main reason is that the biggest companies got caught up in a game where they tried to hire everyone, whether they needed them or not, to keep talent away from competitors and keep talent away from small upstarts (or from founding their own small upstarts). These big companies were just hiring to hire, and now the jig is up.

There’s only one big tech company that seemingly never played this hire-for-the-sake-of-hiring game, and thus hasn’t announced any layoffs at all, let alone a headcount that would fill a basketball arena. Just one. One company that has, at its best, always kept its cool in the face of economic swings both up and down.